The legal market in the North West is an extremely competitive one. ACSL Solicitors told us that they wanted to build a platform online in order to raise awareness of their brand, increase traffic to their website, and to raise their profile. They told usthat they didn't want to commit to a pay per click ad campaign. ACSL Solicitors don't have an in-house marketing employee, and their staff don't have the time needed to properly plan and implement regular social media broadcasts.
We discussed their aims and listened to their assessment of their business in its current day to day structure. We stressed that our service is not aimed to target any specific number of cases, instead it is designed to help to build social media output so that awareness and reach of the ACSL Solicitors brand would increase dramatically.
With our input ACSL Solicitors have provided us with 40 individual pieces of content. These are now broadcast regularly across each month and across twitter, linkedin, and facebook. In the month of May 2020 alone these social media posts generated 142 clicks by people who had seen them. All of this required no input or time from ACSL Solicitors at all.